TL;DR:
- Ifad Motors launched four Royal Enfield 350cc models in Bangladesh, priced between Tk3.4 lakh and Tk4.35 lakh.
- Pre-bookings for the motorcycles start on October 22, with deliveries beginning after 45 days.
- The models feature advanced engines and options, following Bangladesh’s relaxed engine capacity restrictions.
- Royal Enfield, with a rich history, is now expanding its global presence under Eicher Motors.
Royal Enfield, the legendary motorcycle brand with a rich history spanning over a century, has officially launched its 350cc models in Bangladesh. This significant event took place on October 21, 2024, marking a new chapter for motorcycle enthusiasts in the country. The launch was spearheaded by Ifad Motors, the sole distributor and manufacturer of Royal Enfield motorcycles in Bangladesh. The company introduced four distinct models: Hunter, Classic, Bullet, and Meteor, with prices ranging from Tk3.4 lakh to Tk4.35 lakh.
The Hunter 350, priced starting at Tk3.4 lakh, offers variations based on color options. The Classic 350, known as the highest-selling Royal Enfield model in India, begins at Tk4.05 lakh. The Bullet 350 is priced from Tk4.10 lakh, while the Meteor 350, favored by highway riders, starts at Tk4.35 lakh. Pre-bookings for these locally manufactured motorcycles will commence on October 22, with deliveries expected to begin after a 45-day period.
Ifad Motors has established a production facility in Chauddagram, Cumilla, where these motorcycles are assembled. This development follows the Bangladesh government’s decision in 2023 to relax engine capacity restrictions, allowing locally manufactured motorcycles with engines up to 375cc on the roads. This policy change has paved the way for larger engine models like the Royal Enfield to enter the Bangladeshi market.
The Royal Enfield models are equipped with advanced features such as fuel injection systems and refined single-cylinder J Series engines. They also offer various color and braking system options to cater to diverse customer preferences. According to test riders, these new generation models maintain the brand’s iconic legacy while delivering smoother performance.
Royal Enfield’s history dates back 123 years when it began manufacturing motorcycles in England primarily for military use. In the 1950s, it partnered with Madras Motors in India to form “Enfield India,” assembling Bullet 350 motorcycles for the Indian army. Over time, Royal Enfield became synonymous with Indian motorcycling culture. Although production in the UK ceased in 1970, Royal Enfield continued to thrive under Indian conglomerate Eicher Motors’ ownership.
Today, Royal Enfield boasts a global presence in over 50 countries and achieved record sales of over nine lakh units in 2023. The company recently expanded its operations by establishing its fifth assembly plant in Nepal, following similar ventures in Brazil, Thailand, Colombia, and Argentina.
The entry of Royal Enfield into Bangladesh’s motorcycle market is poised to reshape the landscape for larger engine bikes and provide enthusiasts with more options that blend tradition with modern technology.
